Yegor is a product design leader with 25+ years of hands-on experience specializing in complex B2B apps. Currently, as Chief UX Architect at Wrike, he drives the conceptual design of one of the world’s leading collaborative work management platforms.
This article provides a practical, step-by-step guide to Intent Prototyping—a disciplined method that uses AI to turn your design intent (UI sketches, conceptual models, and user flows) directly into a live prototype, making it your primary canvas for ideation.
This article examines the problem of over-reliance on static high-fidelity mockups, which often leaves the conceptual model and user flows dangerously underdeveloped. It then explores whether AI-powered prototyping is the answer.